Link Building for 2014 - Purchase or Exchange

Online casinos have enjoyed phenomenal growth worldwide, enabling a wider range of people to have a go at gaming. Apart from money, software is driving the various websites involved in online gaming, and one of the important things about websites is they need to be noticed. With a mutual exchange of casino links, where each venue puts up a link to the other one(s), participating websites are much more likely to display earlier in Google search results. Search engines have become very smart at spotting spurious links but websites that are linking together will pass the test.

It is possible for webmasters to buy casino links, although it often proves to be mutually beneficial for them to agree to trade links with other websites, instead. These webmasters might also choose to buy casino backlinks to further increase their exposure and raise their Google ranking when an American player undertakes a Google search. There are also specialized websites which offer to find backlinks for online venues that are searching for link partnerships.

The list of potential online US venue partners reaches into the hundreds, and many of them have set up their links already. OnlineCasinoGames.us.com and Playonlinepoker.us.com are just two of 13 generic sites that enable multiple websites to park their domain names with them. These sites are rich in different keywords and maximize relevant linkage in a Google search, especially if an online venue registers itself with all 13 of these sites.

Competition is built into the very core of gambling, be it between players and the house or player versus player. However, sometimes cooperation through the form of multiple link exchanges can work in favor of all of the websites as well as the players seeking a website to play with. This is because of the impact of search engine optimization on Google searches. This digital process on the internet helps these venues to find new players and new players to find the venues. Altogether, the careful use of link exchanges by these websites creates the unusual outcome in the world of gaming: a win-win situation.

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