The Best Guerrilla Marketing Campaigns and Online Casinos

In order for any type of business to be profitable and successful, including online casinos, they must pay careful attention to marketing and advertising. The gambling industry is one that is fraught with competition, so it is important to stand out from the crowd in order to gain new business and keep existing clients. The best way to do this is through the utilization of the best guerrilla marketing campaigns.

Essentially, the idea is to get information out into the general public and into the hands (or into the heads via radio and TV) of thousands or perhaps millions of people. This information is provided with a hidden strategy, and while it might sound a bit deceptive, it has had some astounding results in the past. For instance, Burger King's 2005 ordeal is often labeled as one of the best guerrilla marketing campaigns of all time. They targeted their largest competitor, McDonalds, by putting Burger King t-shirts on the ever-popular Ronald McDonald statues, by planting obviously fake but very noticeable footprints leading from McDonald's to Burger King's front door, and even by leaving signs on empty benches in the McDonald's restaurant that said, "Gone to BK - Ronald". It was low and many considered it downright brutal, but it worked. Another tactic involved the popular European cellular provider known as Vodaphone. Rather than pay for expensive but typical marketing strategies, they paid a couple of guys to race out onto the field of a rugby match in Australia wearing absolutely nothing but the word Vodaphone painted on their backs! What makes it even worse is that the event was held at the Telstra Stadium, and Telstra is Vodaphone's biggest competitor. Not only did the people who actually attended the event get to see the "advertisement", but so did everyone who was viewing it on television. Later, media coverage of the controversial event further assisted in branding.

The good news is that online casinos such as Golden Palace don't generally resort to using the best guerrilla marketing campaigns. Instead, they hand out thousands of dollars in promotions and incentives to get people through the virtual doors.